If you’re a seasoned real estate professional, you likely know that your online presence is essential to your success or failure when it comes to generating new leads and clients for your business. So we are going to bypass the typical online marketing tips about having a website, starting a blog, and creating a Facebook page. Instead, we are going to share some more specific strategies that you can use to market yourself and your real estate business. Ones that already assume you have a website, blog, and Facebook page.
1. Use Responsive Web Design
Because of the continued rise of website visitors using mobile devices, the need for a mobile-friendly site becomes more important. This is why responsive web design is a must for your real estate business.
What is responsive web design? It is simply a design that is fluid—as a visitor’s browser size changes, so does the design. This usually means that a site with the basic main column and sidebar design on a desktop will be displayed with the sidebar below the main column of content on a mobile device.
2. Create Local Content
Creating content that is helpful for home buyers and sellers is a must. Both buyers and sellers tend to spend a lot of time researching the buying and selling process, especially if it’s their first time.
In addition to covering the basics, you’ll also want to invest in creating content for the locations you cover. People moving to a new area will be interested in fun facts, statistics, schools, neighborhoods, events, and so forth. If your website offers them content on these topics, they will ultimately be introduced to your services.
3. Capture Emails
Have you heard the term ‘the money is in the list’? It’s become a very popular saying in marketing circles – and how true it is. Creating your own customer database – building it organically through email data capture rather than buying in lists (that are often poor quality and out of date) – is a valuable marketing goldmine and I cannot stress just how important it is in helping to sustain your business.
4. Ask for Reviews
You can’t be shy about asking for reviews, especially ones that could be extremely valuable for your business. Anytime you receive an email or phone call where a client expresses praise for your service, use the opportunity to ask them for a review