There’s a ton of advice for finding clients out there that’s completely contradictory. Everything from “build your Twitter following and engage!” (whatever that means) to “buy 10,000 business cards and pass them out at your local library!”Nobody can give you a clear, concise answer about how to find people who might be willing to pay for your services.
This has always been a bit strange for me, because to be honest, the client-getting process always happened naturally in my world .It seems like everybody is overlooking the most powerful strategy of all
It has nothing to do with social media, or cold calling, or even networking.You can do it right now. Today. And it’s free.This strategy will take you from “nobody knows about me” to “people won’t stop calling me.”
It’ll take you from wondering if you can make it in your field to actively turning down people because you’re overwhelmed and just need a day to binge-watch ” Stranger Things” on Netflix.
And nobody talks about it because it’s so simple that it just seems obvious.But I bet you’re not doing it.That strategy is conversation .100 meaningful conversations
Whether your business has already seen a bit of success or if you’ve only landed one client so far, let me ask you this: where did that deal take place? The answer: inside of a conversation.Whether it was in person, over the phone or via email, no deal has ever been made outside of a conversation.
A conversation is a meeting of the minds where you do as much (or more) listening than you do speaking. In a conversation, if done correctly, the other party will tell you what they are working on, what they’re struggling with, and in a few cases, people may even reveal areas where you might be able to help.
Most conversations won’t end in a deal. But if there ever is a deal, you can bet it will come at the beginning, middle or end of a conversation.